Great storytellers know their audience demographics and preferences and use that information to create narratives they predict will be appealing. Most corporate storytellers inherently understand and adapt to the variations in their audience, but there are a few easy-to-use tools that can help you “force” the issue and prepare for a particularly important meeting.
What do you do when you can’t find something? We get on our hands and knees, dump out every vessel-like object in sight, check the same empty car door pocket four times. Luckily, when we need to find something in the digital space, we can summon the hero we’ve been missing IRL – we have logic. But we’re still relying on designers and builders to make the search system smart enough to buffer our human forgetfulness or lack of intuition.