Cigna One Guide:A compass is handy,but a guide is better.

Project Snapshot:

Cigna One Guide

Challenge

How can we take the best of what Compass has to offer and extend it to a platform that has reach?

Solution

Reimagine the myCigna experience with focus on working our way up the healthcare hierarchy of needs.

Insight

There is a healthcare hierarchy of needs and the critical foundational layers need some love.

Outcome

One Guide users have shown a 10% increase in engagement in chronic, wellness, and lifestyle programs.

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Services

Design

  • Interaction Design
  • Visual Design
  • Motion Design
  • Usability Testing

Development

  • Prototyping

Strategy

  • User Research
  • Feature Research & Evaluation
  • Narrative Design Workshops
  • Roadmapping