Cigna Compass:Helping healthcarefeel better.

Project Snapshot:

Cigna Compass

Challenge

Today's healthcare plans require that we be savvy consumers, but we're not equipped with the tools to do that.

Solution

Keep design out of the way so that incentives stay in focus. In other words, minimize design to maximize messaging.

Insight

We aren't suffering from a lack of info regarding our benefits, we just don't have easy access to personalized and actionable info.

Outcome

Compass users saved on average 25% on medical expenses and earned 19% more incentive dollars.

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Compared to Non-Users, Regular Compass Users Are:

  • 25%

    More likely to complete
 initial wellness activities

  • 58%

    More likely to use health coaches

  • 25%

    Saved on medical expenses

Services

Design

  • UI/UX Design
  • Art Direction
  • Visual Design
  • Creative Director

Development

  • Prototyping
  • Front-End RWD
  • Integration Support

Strategy

  • User Research
  • Journey Mapping
  • Content Strategy