adidas Run Genie:Setting the pacefor retail

Project Snapshot:

Adidas Run Genie

Challenge

adidas' Run Genie gait analysis tool helps runners find the right shoe, but how would it fit into the retail experience?

Solution

Our app design would need to strike the right balance between human expertise and digital support.

Insight

There's simply no substitute for the expertise of an informed and experienced sales associate.

Outcome

Run Genie has been installed as a premier retail experience at many of the company's global flagship stores.

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Services

Design

  • UI/UX Design
  • Art Diretion
  • Visual Design
  • Creative Direction

Development

  • Prototyping
  • Integration Support

Strategy

  • UX Strategy
  • Content Strategy
  • User Research
  • Journey Mapping