“General” Category

The Next Last Mile: Data-Driven Storytelling, Part 5

Great storytellers know their audience demographics and preferences and use that information to create narratives they predict will be appealing. Most corporate storytellers inherently understand and adapt to the variations in their audience, but there are a few easy-to-use tools that can help you “force” the issue and prepare for a particularly important meeting.

Seek and Ye Shall Find, Maybe

What do you do when you can’t find something? We get on our hands and knees, dump out every vessel-like object in sight, check the same empty car door pocket four times. Luckily, when we need to find something in the digital space, we can summon the hero we’ve been missing IRL – we have logic. But we’re still relying on designers and builders to make the search system smart enough to buffer our human forgetfulness or lack of intuition.

Citizen Names Jenny Moede as CEO

We are elated to announce the expansion our Citizen team today with the appointment of Jenny Moede as our new chief executive officer. As CEO, Jenny will be joining our partners Sce Pike and Piper Carr, chief experience officer and chief strategy officer respectively, to guide our agency, which is also celebrating its tenth anniversary!

Citizen Annual Meeting 2013

This June, the Citizen's annual meeting brought together our team spread across the US to our headquarters in Portland, Oregon. We had a day of presentations on the state of the company, plus a day of volunteer work, a culinary tour of Portland, and team building fun!