New Technologies

By: Cole Reed

What’s the key to making AR/VR experiences useful and viable? What’s holding it back, if anything?

Like any intersection of design, communication, and technology, the solution needs to match the problem and not the other way around.

So when it comes to newer technologies like AR/VR, we, as designers and technologists, need to educate ourselves and our clients on their strengths and weaknesses. Simply chasing the hype surrounding them will lead to creating experiences that aren’t solutions.

At their core, these particular technologies make the digital world more human because they engage our senses in a more natural, less abstract way than other digital experiences. It’s crucial that designers and technologists need to challenge each other to create experiences that are intuitive and easy to interact with, which will also help us establish a collective understanding of interaction patterns for AR/VR.

We are still in the very early days of AR/VR. But these technologies will inevitably have a huge impact on the future. However, everything from hardware, creative software, and established design patterns to adoption will pose barriers for the near term.

VR has the potential to change the way we communicate with each other in a really revolutionary way, but it will require widespread adoption before that can really happen.

Similarly, AR has the ability to change the way we interact with and understand our physical environment, but for this to happen, we need an accessible digital meta layer connecting the physical and digital space to really see that potential.