The State of User-Centered Design in 2018

By: Citizen Inc.

Over the past year, Citizen has remained at the forefront of the evolving user-centered design landscape: we designed an augmented reality solutions for Whole Life insurers; managed artificial intelligence design recommendations for clients; and even gave a glimpse into our proven user research methodologies.

All of this to say that we’re in a field that’s constantly changing. It’s crucial that we continually educate ourselves about the new technologies of tomorrow, which will inevitably become fundamental components of world-class customer experiences.

With that in mind, let’s take a look at how our Citizens view the state of user-centered design for the year ahead.

Scott Brown | Executive Creative Director

The trend of using design methodologies to help solve business problems is continuing to provide value. We’re swimming further and further upstream with our clients and, with that, the expectations change. To be effective in these scenarios, we have to leverage our design thinking chops and become experts in our clients’ industries. Read more…

Colleen Lowe | Director of Experience Design Strategy

The pace of advancement today, particularly within AI and conversational interfaces for example, has created a constantly shifting boundary of consumer expectations for and comfort with these interactions. The bar continues to be raised, and the breadth of data (and the level of confidence in that data) that’s necessary to contextualize and personalize the interaction appropriately can feel daunting. Read more…

Jenny Moede | Chief Executive Officer

Successful companies create cross-functional teams to drive that omni-channel experience in partnership with their design and technology vendors, so that they can understand and address every angle of the customer and brand experience. Read more…

Cole Reed | Creative Technologist

Like any intersection of design, communication, and technology, the solution needs to match the problem and not the other way around. Read more…

Shay McCloskey | Creative Director

There are so many different types of conversational interfaces today, and each has its own set of benefits and nuances. So, really, designers need to be completely versed in all available types of conversational interfaces and understand which ones, if any, best solve the problem at hand. Read more…

Graham Barey | Art Director

The emergence of any significant new technology starts a stampede of interest from those wanting to get in on a trend without thought as to why. The truth is that not every brand needs a VR or AR experience, and not every VR or AR experience needs to be created. Read more…